The rules of reaching audiences with meaningful communications have changed drastically since we first logged onto the Internet. Digital era communicators must learn new rules to thrive in an era of information saturation. Frank Pietrucha, author of†Supercommunicator (AMACOM Books), advises to deliver sharp, short, clean content thatís easy to navigate. Draw your audience in with visual content that stimulates their info-saturated brains. And be human. With so much data, people today want conversation instead of corporate speak.
Infographic designed by Alysha Khan and Ian Perchik