... It will improve all your interactions and relationships, both professionally and personally. This book is the ‘secret sauce’ to optimal influence — and an absolute must-read.”
—David T. Feinberg, MD, MBA President, UCLA Health System

People won’t put up with being “sold” anymore. If they sense they are being pushed, their guard goes up—and even if they do comply, lingering resentment undermines the relationship...maybe forever.

Yet, most books on influence still portray it as something you “do to” someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague’s or client’s resistance, but they fail to Read more...