The Oracle of Oracle

The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company’s Phenomenal Success

Author: Florence M. Stone
Pub Date: 2007
Your Price: $24.95
ISBN: 0814406394
Format: Hardcover

• Overview
• Ellison Speaks Out
• Press Release
• Sample Chapter
• Table of Contents
• Winning Strategies the Oracle Way
• Request an Evaluation Copy, INSTRUCTOR ONLY!

Table of Contents

1. A Quick History Lesson: Who Is Larry Ellison? What Is Oracle?
2. A View from the Sidelines
3. Fix Weaknesses and Forge Ahead
4. Grow the Oracle Way
5. Crush the Competition
6. Customer Relationships
7. Product Development
8. Sales Today Make Markets Tomorrow
9. Know Your People
10. Build Partnerships
11. Ellison as Oracle, Ellison as Leader
12. Going for the Gold

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