Accounting and Financial Fundamentals for NonFinancial Executives

 Accounting and Financial Fundamentals for NonFinancial Executives

Authors: Robert Rachlin, Allen Sweeney
Pub Date: March 1996
Print Edition: $19.95
Print ISBN: 9780814479285
Page Count: 256
Format: Paper or Softback
e-Book ISBN: 9780814415856

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A nuts-and-bolts primer that even the "accounting challenged" will be able to put to use immediately.

"Finance and accounting are the backbone of any organization. Yet plenty of executives and businesspeople are befuddled and intimidated by number crunching. Now there's a complete, concise, non-technical guide to grasping all the essentials of accounting -- and directly applying financial data. Readers will learn how to:

* pinpoint the most profitable products or sales regions

* figure the rate of return from a capital investment

* make internal management reports more useful

* understand and prepare a statement of cash flows

Its straightforward approach will appeal to all managers and executives who need a practical, comprehensible lesson in using financial analysis to set key business goals, measure results, and make smart decisions."

About the Authors

"ROBERT RACHLIN (Plainview, NY) is president of Robert Rachlin Associates and serves as Assistant Dean for Business Studies at Hofstra University. He wrote The Handbook of Business Budgeting, along with many other books.

ALLEN SWEENEY (Miami, FL) is a former senior vice president and CFO of Del Monte Foods."

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