Building, Leading, and Managing Strategic Alliances
How to Work Effectively and Profitably with Partner Companies
Authors: Fred A. Kuglin, Jeff Hook
Pub Date: January 2007
Your Price: $39.95
Page Count: 272
Format: Paper or Softback
Corporate acquisition is no longer the growth model for technology-based
companies. Now the name of the game is alliances.
Corporate acquisition is no longer the growth model for technology-based companies. Now the name of the game is alliances.
"Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances.
This timely book illustrates five types of strategic alliances and how to structure them to achieve the goals of the component companies. Drawing from industries such as communications, healthcare, appliances, and defense, the book covers:
* How to determine the right type of alliance, and structure it to meet each company’s stated goals
* Sharing knowledge and building inter-company teams
* Successfully ending an alliance
Filled with sample legal documents and agreements, frameworks and guidelines, the book is an essential resource for companies considering strategic alliances."
About the Authors
Fred A. Kuglin (Dallas, TX) is vice president in the Supply Chain Operations practice with Cap Gemini Ernst & Young and an expert in strategic planning. Jeff Hook (Coppell, TX) is vice president of consulting alliances for i2 Technologies, Inc.
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