I Know It When I See It

A Modern Fable About Quality

 I Know It When I See It

Author: John Guaspari
Pub Date: February 2006
Print Edition: $9.95
Print ISBN: 9780814473931
Page Count: 96
Format: Paper or Softback
e-Book ISBN: 9780585040356

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A business fable that cuts to the heart of the whole quality/customer question.

The secret to the success of I Know It When I See It lies in its stylish delivery of a serious theme. A succinct and intriguing business fable, it tells the story of "Punctuation, Inc." and provides a simple message about quality -- that it's the customer who defines it. The story shows how businesspeople who pay close attention to what kind of quality their customers want, will also find just what their company wants -- success and big profits.

This new paperback edition features the delightful illustrations that helped make the German translation a huge hit.

About the Author

JOHN GUASPARI is vice president of Rath & Strong, Inc., and has written two other AMACOM best-sellers: The Customer Connection and Theory Why. His ideas have been translated into three highly successful video training programs.

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