The New Rules for Marketing in a Skeptical World
Author: Lynn B. Upshaw
Pub Date: June 2007
Print Edition: $24.95
Print ISBN: 9780814473764
Page Count: 288
e-Book ISBN: 9780814400890
Buy the book:
"Book of the Week" (Counter Point Communications Newsletter August 22, 2007)
"The strategies Upshaw presents are clear, interesting, stimulating. If you want to know more about the “new” basics of marketing and communications, you should read this book... This is not a one-sitting read. It’s a one-chapter-per-sitting read so that you can absorb Upshaw’s simple, stark advice. Very readable. It made me question my marketing fundamentals. I hope it does the same for you." --Counter Point Communications Newsletter
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