Overview

Plan, execute, close. With Red-Hot Selling, yes—it is that easy!

No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book.

Red-Hot Selling presents a simple, start-to-finish sales process for new sales professionals and veterans alike that shows how to:

Eliminate the peaks and valleys in your sales cycle • Manage your time for optimum results • Ask your customers and prospects the six most powerful questions • Find and penetrate the best accounts • Create and deliver dynamic sales presentations and winning proposals • Beat back objections • And much more

Red-Hot Selling also includes the author’s powerful three-tiered planning process, proprietary tools including the Meeting Management Worksheet™, and the best closing techniques in the business—plus can’t-miss secrets for distinguishing your product or service in a competitive market. Selling may be tough, but it’s not complicated.

With this one-of-a-kind guide, you can streamline your job, kick-start your career, and send your earnings sky-high!

About the Author

PAUL S. GOLDNER (Katonah, NY) is the Co-Chief Executive Officer of Accent on Results, a market-leading global sales training organization. He is the author of Red-Hot Cold Call Selling and Red-Hot Sales Negotiation.