According to Kotler
The World's Foremost Authority on Marketing Answers Your Questions
Author: Philip Kotler
Pub Date: May 2005
Print Edition: $17.95
Print ISBN: 9780814472958
Page Count: 192
Format: Paper or Softback
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"...a valuable working tool than can help spell the difference between success and failure in your marketing efforts." --Frequent Flyer
"This is one of these corner-of-the-desk books we all need if we are to meet and beat the competition." --Paul Tulenko, nationally syndicated columnist
"...the book reveals the revolutionary thinking of one of the profession's most revered experts" --The CEO Refresher (www.refresher.com)
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