According to Kotler
The World's Foremost Authority on Marketing Answers Your Questions
Author: Philip Kotler
Pub Date: May 2005
Print Edition: $17.95
Print ISBN: 9780814472958
Page Count: 192
Format: Paper or Softback
Buy the book:
"""Nobody covers marketing like Kotler. The range and depth of his knowledge is enormous. Everyone, even a marketing expert, can benefit from reading his comprehensive new book."" -- Al Ries, co-author, The Origin of Brands
""Kotler proves, once again, his own renovation of thought keeps him current and required reading for today's executive."" -- Sergio Zyman, Chairman and Founder, The Zyman Group, LLC"
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