Brain Tattoos

Creating Unique Brands That Stick in Your Customers' Minds

 Brain Tattoos

Author: Karen Post
Pub Date: December 2004
Print Edition: $17.95
Print ISBN: 9780814472347
Page Count: 208
Format: Paper or Softback
e-Book ISBN: 9780814428399

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Table of Contents

"Introduction

1. Branding 101 -- Stick it where it matters

2. What’s brandable in your organization?

3. Is your tattoo one big smudge?

4. Getting in the creative groove

5. Ready, set, start the branding engines

6. The ideal mix -- smart research, listening to your gut, and timing

7. Brand naming -- a mix of art, skill, and luck

8. Engine #1: Knowing who you are

9. Engine #2: Uniqueness

10. Engine #3: Connecting with those who want what you have

11. Engine #4: Delivering a great experience

12. Engine #5: Speak loudly even when you whisper

12a. Visual identity

12b. Advertising

12c. Brand partnerships

12d. Media relations

12e. Community relations

12f. Sales promotions/events

12g. Customer service

12h. Sales

12i. The Environment and merchandising

12j. On-line

12k. Alternative and buzz activities

13. Breathing brand in your culture

14. Protecting your brand assets

15. Don’t forget about you and your ""Brand Moi""

16. Tattoo taboos

17. Resources that rock

Afterword : By Michael Tchong

Recommended reading

Sources"

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org