Brain Tattoos

Creating Unique Brands That Stick in Your Customers' Minds

 Brain Tattoos

Author: Karen Post
Pub Date: December 2004
Print Edition: $17.95
Print ISBN: 9780814472347
Page Count: 208
Format: Paper or Softback
e-Book ISBN: 9780814428399

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Table of Contents


1. Branding 101 -- Stick it where it matters

2. What’s brandable in your organization?

3. Is your tattoo one big smudge?

4. Getting in the creative groove

5. Ready, set, start the branding engines

6. The ideal mix -- smart research, listening to your gut, and timing

7. Brand naming -- a mix of art, skill, and luck

8. Engine #1: Knowing who you are

9. Engine #2: Uniqueness

10. Engine #3: Connecting with those who want what you have

11. Engine #4: Delivering a great experience

12. Engine #5: Speak loudly even when you whisper

12a. Visual identity

12b. Advertising

12c. Brand partnerships

12d. Media relations

12e. Community relations

12f. Sales promotions/events

12g. Customer service

12h. Sales

12i. The Environment and merchandising

12j. On-line

12k. Alternative and buzz activities

13. Breathing brand in your culture

14. Protecting your brand assets

15. Don’t forget about you and your ""Brand Moi""

16. Tattoo taboos

17. Resources that rock

Afterword : By Michael Tchong

Recommended reading


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