Creating Unique Brands That Stick in Your Customers' Minds
Author: Karen Post
Pub Date: December 2004
Print Edition: $17.95
Print ISBN: 9780814472347
Page Count: 208
Format: Paper or Softback
e-Book ISBN: 9780814428399
Buy the book:
"""Hands-on marketing help from a guru who lives what she preaches!""
-- Seth Godin, author, Free Prize Inside
""This book is brands-on action. Karen Post will show you a new way to make your phone ring with qualified prospects, convert them to sales, and add value to your operation.""
-- Jeffrey Gitomer, author, The Sales Bible
""Karen Post knows branding. From her own business identity -- the Branding Diva -- to her work with companies such as American Express, Bank of America, and Pepsi, Post's insights and experiences are fun and productive, and eminently applicable. The book's questionnaires, tattoo tests, and tool kits are useful tools to help business leaders and innovators rethink their personal and organizational brands and practices. Whether you're an internal Brand Ambassador or an external Brand Warrior, Brain Tattoos will help you improve and increase the impact of the mental imprints made by your business and your work."" -- Heath Row, Editorial and Community Director, FastCompany.com"
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