How to Give Your Business the Winning Edge
Authors: Terry R. Bacon, David G. Pugh
Pub Date: January 2005
Print Edition: $24.95
Print ISBN: 9780814472323
Page Count: 256
e-Book ISBN: 9780814428498
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You know your company offers the best products and services. But first
you’ve got to get clients and customers.
You know your company offers the best products and services. But first you’ve got to get clients and customers.
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm:
* assess their "winner or loser" proposal status and take proactive steps to become a winner
* address the ""Big Four"" questions that a proposal must answer to be successful
* create "A+" proposals in less time with less wasted effort via a simple, repeatable process
* neutralize the issue of price when the firm is not the low-price provider
Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
About the Authors
David G. Pugh and Terry R. Bacon (Durango, CO) are coauthors of Winning Behavior (0-8144-7163-3) and The Behavioral Advantage (0-8144-7225-7), and cofounders of the Lore Institute, a professional development and corporate education company. Bacon is also the author of Selling to Major Accounts (0-8144-0462-6).
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