Powerful Proposals

How to Give Your Business the Winning Edge

 Powerful Proposals

Authors: Terry R. Bacon, David G. Pugh
Pub Date: January 2005
Print Edition: $24.95
Print ISBN: 9780814472323
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814428498

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


You know your company offers the best products and services. But first you’ve got to get clients and customers.

How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm:

* assess their "winner or loser" proposal status and take proactive steps to become a winner

* address the ""Big Four"" questions that a proposal must answer to be successful

* create "A+" proposals in less time with less wasted effort via a simple, repeatable process

* neutralize the issue of price when the firm is not the low-price provider

Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.

About the Authors

David G. Pugh and Terry R. Bacon (Durango, CO) are coauthors of Winning Behavior (0-8144-7163-3) and The Behavioral Advantage (0-8144-7225-7), and cofounders of the Lore Institute, a professional development and corporate education company. Bacon is also the author of Selling to Major Accounts (0-8144-0462-6).

Search the full text of this book


Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org