Celebration of Fools

An Inside Look at the Rise and Fall of JCPenney

 Celebration of Fools

Author: Bill Hare
Pub Date: May 2004
Print Edition: $24.95
Print ISBN: 9780814471593
Page Count: 304
Format: Hardback
e-Book ISBN: 9780814427873

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Table of Contents

"JCPenney Home Office


Part I The Founder

1 America’s Famous Old Man

2 Kemmerer

3 Bumpkins in the Big Apple

4 All Their Managers Are Like Masons

5 The Bailout

Part II The Visionary

6 Socratic Method

7 Their Own Thing

8 Batten’s Ascent

9 The Common Touch

10 A Quiet Man

11 The Memo

12 The Transaction Recorder

13 Last of the Good Men

Part III The Betrayer

14 New Blood

15 Bill Howell

16 The Taj MaHowell

17 The Designer

Photo Section

18 Showtime

19 The Golden Crescent

20 Onward and Upward

21 The Speech

22 Where Have All the Core Values Gone?

23 What If I Talk to W.R.?

Part IV The End

24 Jimmy-O the Farmer

25 There’s Nothing There

26 Standing in His Underwear

27 The Funeral and HCSC


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