Celebration of Fools
An Inside Look at the Rise and Fall of JCPenney
Author: Bill Hare
Pub Date: May 2004
Print Edition: $24.95
Print ISBN: 9780814471593
Page Count: 304
e-Book ISBN: 9780814427873
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Soundview Executive Book Summaries: "This insider's look at J.C. Penney's steady rise and incredible fall offers readers a detailed study of leaders and the choices they make. His examination of the people at the top of the company creates an important and relevant tale from which any company can learn. Full of emotion, deep soul searching, and pivotal moments when the company's future hangs in the balance, Celebration of Fools shows what happens when a company founded on strong principles of good business loses its way and falls victim to the hubris of big bosses. Hare's superb storytelling turns this business story into a smartly written tragedy from which anyone can learn how business should and should not be done."
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