Behind Every Good Decision

How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

 Behind Every Good Decision

Authors: Piyanka Jain, Puneet Sharma
Edited By: Lakshmi Jayaraman
Pub Date: November 2014
Print Edition: $27.95
Print ISBN: 9780814449219
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814449226

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Table of Contents

Contents

Preface xi

Acknowledgments xv

Introduction 1

SECTION 1--HELLO ANALYTICS! 7

1. Analytics or Die 9

2. What Is Analytics? 20

3. Top Seven Analytics Methodologies 34

SECTION 2--DIVING DEEP 49

4. B.A.D.I.R.: Business Analytics in Five Simple Steps 51

5. Predictive Analytics, aka Rocket Science 101

6. Data and Analytics Tools 128

SECTION 3--LEADERSHIP TOOLKIT 141

7. Analytics and Leadership 143

8. Competing on Analytics 156

9. Analytics Leader's Playbook 171

10. Making It Happen 175

11. Common Pitfalls 184

SECTION 4--ANALYTICS AT WORK:

TEN CASE STUDIES 207

Appendix 221

Notes 229

Index 233

About the Authors 239

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