Behind Every Good Decision

How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

 Behind Every Good Decision

Authors: Piyanka Jain, Puneet Sharma
Edited By: Lakshmi Jayaraman
Pub Date: November 2014
Print Edition: $27.95
Print ISBN: 9780814449219
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814449226

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.

Review Quotes

“Jain and Sharma have found a way to make the analysis of data engaging and easy to understand, even for those of us who are not mathematically inclined.” --Internal Auditing

“…should be on the desk and in the hands of planners and decision-makers in organizations where good decisions matter. That’s everybody.” --Vancouver Business Journal

“Experienced data scientists Piyanka Jain and Puneet Sharma offer an exceptionally clear, illustrated guide to data analysis, including meaningful, real case studies and actionable best practices… getAbstract recommends this commonsense, practical approach to managers, executives, entrepreneurs and professionals who don’t analyze for a living.” --getAbstract

“Jain and Sharma do a fantastic job of explaining how any reasonably intelligent person can make sense of data by starting with the problems they want to solve…” -- MindTools

“Jain and Sharma demystify big data by revealing how to use it as a highly effective business tool...” -- Baseline

“…takes a dauntingly huge subject - analytics - and reduces it to clear, usable chunks.” --Blue Heron Journal

Search the full text of this book


Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: