Behind Every Good Decision
How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
Authors: Piyanka Jain, Puneet Sharma
Edited By: Lakshmi Jayaraman
Pub Date: November 2014
Print Edition: $27.95
Print ISBN: 9780814449219
Page Count: 256
e-Book ISBN: 9780814449226
Buy the book:
“Jain and Sharma do a fantastic job of explaining how any reasonably intelligent person can make sense of data by starting with the problems they want to solve…” -- MindTools
“Jain and Sharma demystify big data by revealing how to use it as a highly effective business tool...” -- Baseline
“…takes a dauntingly huge subject - analytics - and reduces it to clear, usable chunks.” --Blue Heron Journal
“Experienced data scientists Piyanka Jain and Puneet Sharma offer an exceptionally clear, illustrated guide to data analysis, including meaningful, real case studies and actionable best practices… getAbstract recommends this commonsense, practical approach to managers, executives, entrepreneurs and professionals who don’t analyze for a living.” --getAbstract
“Jain and Sharma have found a way to make the analysis of data engaging and easy to understand, even for those of us who are not mathematically inclined.” --Internal Auditing
“…should be on the desk and in the hands of planners and decision-makers in organizations where good decisions matter. That’s everybody.” --Vancouver Business Journal
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