Behind Every Good Decision

How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

 Behind Every Good Decision

Authors: Piyanka Jain, Puneet Sharma
Edited By: Lakshmi Jayaraman
Pub Date: November 2014
Print Edition: $27.95
Print ISBN: 9780814449219
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814449226

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"If you want to learn how to set up an analytics-driven organization and compete with analytics, then this book is for you." -- Steve Berkowitz, CEO, Move, Inc.

"Inundated with data? Over years of helping companies grow from cradle to star performers, I have seen that winners are those who best manage their data and leverage it to make the right decisions. Behind Every Good Decision hands over that secret with a special blend of analytics and Aryng's BADIR framework. Best of all, it is so simple and drives amazing results. This is a guide I would tell every entrepreneur and executive team to absorb and apply." -- Dana Stalder, venture capitalist at Matrix Partners; former executive at PayPal, eBay, and Netscape

"Behind Every Good Decision is the playbook business leaders need to cut their ocean of data into smaller pools of useful information. Piyanka and Puneet have developed a detailed yet simple framework that anyone can use to harness the power of data analytics." -- Barry F. Roach, President & Chief Executive Officer, SafeAmerica Credit Union

"A refreshing, solid framework to learn about and execute on analytics; a trustworthy guide to advanced techniques such as predictive analytics when required; and a simple do-it-yourself method--Behind Every Good Decision does the trick." -- Eric Siegel, Founder, Predictive Analytics World and author of Predictive Analytics

"With all the buzz of Big Data, we forget that most firms are still trying to master Small Data. While the panacea may seem to be complex statistics, Behind Every Good Decision simply solves business problems with smart Business Analytics, asking the right questions and using simple tools like Excel! With their BADIR framework, Piyanka and Puneet embody the KISS principle (Keep It Simple, Stupid) to set up an analytics organization and drive impact. If you are a business professional or leader looking to move the needle with your data, read this book!" --Sameer Chopra, VP, Advanced Analytics, Orbitz Worldwide

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