Whoever Tells the Best Story Wins
How to Use Your Own Stories to Communicate with Power and Impact
Author: Annette Simmons
Pub Date: May 2015
Print Edition: $24.95
Print ISBN: 9780814449134
Page Count: 240
Edition: Second Edition
e-Book ISBN: 9780814449141
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Back Cover Copy
Business is about more than cold information. It’s about the experiences that shape how and why we do the work in the first place. Whoever Tells the Best Story Wins is an inspiring guide to using your own personal stories to get the people you work with to relate to you—and thereby share your passion and goals.
Now in its Second Edition, Story has been fully updated to include:
• “Borrowed Genius:” how-to hints and storytelling innovations from a variety of fields and disciplines
• A look at how technology does and does not change the telling of stories
• Tips for managing and reducing ambiguity through storytelling
• A teaching guide for developing storytelling as a leadership competency in others
• And much more
Praise for the first edition of Whoever Tells the Best Story Wins
“A worthwhile guide. . . .storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start.” — The Globe and Mail
“Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life.” — Daniel H. Pink, author of A Whole New Mind
“It’s not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help.”— Seth Godin, author of All Marketers Are Liars
“Reading it conveys the invaluable message that powerful presentations create, whether to the board chair, PTA, or a class of high school juniors, when told through a good story.” — The School Administrator
“It is superb and will be one of my best of the year.” —The CEO Refresher
“Straightforward and easy to read…offers a profound insight into why presentations succeed or fail and a very concrete approach to generating more effective presentations. . . .strongly recommend this book.” — Business Process Trends
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