Home Staging That Works

Sell Your Home in Less Time for More Money

 Home Staging That Works

Author: Starr C. Osborne
Pub Date: March 2010
Print Edition: $27.95
Print ISBN: 9780814439494
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814415238

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Table of Contents

FEATURES

ACKNOWLEDGMENTS

INTRODUCTION

CHAPTER ONE: STAGING FOR THE RIGHT AUDIENCE

What Is Staging?

Out with the “You”: Disengaging from Your Home

Saying Good-Bye to Your Home

Five Ways to Say Good-Bye

In with the New: Figuring Out Your Target Market

Looking at the Overall Statistics

Asking the Pros: Interviewing Realtors

Understanding the Generations

Baby Boomers

What Boomers Want

Generation Jones

What Jonesers Want

Generation X

What Gen Xers Want

Generation Y

What Gen Yers Want

Media Influence on the Generations

Deciding on Your Target Generation

Determining Your Market by the Time You’ve Spent in Your Home

The Next Step: Creating a Great First Impression

CHAPTER TWO: FIRST IMPRESSIONS

The First Look: Attracting Internet Shoppers

The Drive-By: Making the Most of a Buyer’s Second Look

Staging the Exterior

The Approach: Driveways and Walks

The Front Yard

Creating a Staged Garden

The Façade: Looking Good

The Front Door

Other Outside Entry Ideas

The Inside Entry: Creating a Sense of Welcome

Begin with Your Hall Closet

Provide Seating if Possible

Unclutter the Space

Make Use of Mirrors

Work with Color

Impressing Your Target Buyer

If Time and Money Are Short

The Next Step: Creating Space

CHAPTER THREE: CREATING SPACE

Taking the “You” Out of Your Home

Prepacking

Why Not Show Your Home Empty?

If Uncluttering Seems Utterly Overwhelming

When Couples Differ in Uncluttering Ability

Help Children Unclutter

A Silver Lining to the Staging Process

Keep Your Eyes on the Prize

Everything You Need to Know About Boxes

What Boxes to Use

Supplies for Packing

Out with the Personal and Possibly Contentious

Removing Objects with Possibly Contentious Affiliations

Removing All Photographs and Portraits

Deciding What Furniture and Rugs to Remove

Removing Freestanding Bookcases and Entertainment Centers

Removing Rugs That Are Too Stained or Too Small for the Space

Removing Selected Furniture and Rugs

Clearing the Decks and the Depths: Advanced Uncluttering

Uncluttering All Lateral Surfaces

Tackling Closets and Drawers

Clearing Hallways

Uncluttering Mudrooms and Vestibules

Uncluttering the Kitchen

Uncluttering Bathrooms

Your Home Office

Uncluttering the Dining Room and Living Room

Uncluttering Bookcases

Uncluttering Bedrooms

Uncluttering Guest Rooms, Sewing Rooms, and Multipurpose Rooms

Uncluttering the Laundry Area

Managing Pets and Their Paraphernalia

Uncluttering Porches and Patios

Uncluttering Basements, Garages, and Outbuildings

Revisiting Your Clutter Hot Spots

Double-Checking Your Uncluttering Through a Camera Lens

Recognizing What You Have Accomplished

If Time and Money Are Short

The Next Step: Fixing and Cleaning

CHAPTER FOUR: WHAT TO FIX AND HOW TO CLEAN

How Do You Know What to Fix?

Do a Walk-Through with an Observant Outsider

Get a Preinspection

Why You Can’t Just Ignore What’s Broken

Commonly Needed Repairs

Yards and Gardens

Gutters and Downspouts

Roofs

Air-Conditioning Condensers and Trash Cans

Driveways and Walkways

Decks, Terraces, and Fences

Windows from the Outside

terior Wall and Trim Paint

Interior Walls and Ceilings

Overhead Lighting and Ceiling Fans

Windows from the Inside

Staircases

Wall-to-Wall Carpeting

Flooring

Doors and Doorways

Kitchens

Bathrooms

Clean Is What Sells

Yards and Gardens

Roofs and Exterior Walls

Windows

Interior Walls and Ceilings

Overhead Lighting and Ceiling Fans

Floors and Carpets

Kitchens

Bathrooms

Laundry Rooms

Fireplaces, Radiators, and Other Heat-Related Objects

Basements, Attics, Garages, and Outbuildings

If Time and Money Are Short

The Next Step: Setting the Stage

CHAPTER FIVE: SETTING THE STAGE

Deciding Each Room’s Purpose

Targeting Room Usage to Your Most Likely Buyers

Creating Vignettes That Charm Your Buyers

Avoiding Multipurpose Rooms When Possible

Thinking About Flow

Finding Each Room’s Architectural Focus

Using Color

Complementary Colors

Warm versus Cool Colors

Moods Associated with Particular Colors

Color as a Generational Cue

Generational Preferences for Color and Design Aesthetics

Identifying and Remedying Each Room’s Hierarchy of Colors

Creating Balance

Avoiding Heavily Imbalanced Room Usage

Balancing the Style Throughout Your Home

Balancing the Furniture Within Each Room

Choosing Artwork to Suit Your Buyers

Using Mirrors to Enhance Spaces

Balancing the Light and Dark in Each Room

Staging the Key Rooms in Your Home

Styling the Kitchen and Dining Room to Sell

Styling the Living Room to Sell

Styling Bedrooms to Sell

Styling Children’s Rooms to Sell

Styling Guest Rooms to Sell

Styling the Home Office to Sell

Styling Bathrooms to Sell

Going Back over Your Home as a Whole

If Time and Money Are Short

The Next Step: Presenting Your Home to Buyers

CHAPTER SIX: PRESENTING YOUR HOME TO BUYERS

Using the Power of the Camera’s Eye

Taking Another Walk-Through with a Camera

Staying Involved if Someone Else Takes Your Photos

If You Have Just Two Weeks to Do It All

Keeping Your Home Presentable While You’re Showing It

INDEX

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