The Seeds of Innovation

Cultivating the Synergy That Fosters New Ideas

The Seeds of Innovation

Author: Elaine Dundon
Pub Date: July 2002
Print Edition: $29.95
Print ISBN: 9780814439470
Page Count: 240
Format: Hardback
e-Book ISBN: 9780814426708

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Overview

Real-world strategies for creating and nurturing innovative thought and activity.

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a "how-to" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line.

Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that’s not limited to a specific industry sector. Today’s most comprehensive, one-stop innovation resource, it describes:

* The three necessary components of innovation -- creative, strategic, and transformational thinking

* Methods for applying innovative thought to existing products, processes, and business models

* 90 great innovations and 90 trends to consider

About the Author

Elaine Dundon (Toronto, ON) is founder and chief strategist for The Innovation Management Consulting Group Inc. She is adjunct professor of innovation management at the University of Toronto.

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