Marketing to Gen Z

The Rules for Reaching This Vast--and Very Different--Generation of Influencers

 Marketing to Gen Z

Authors: Jeff Fromm, Angie Read
Pub Date: March 2018
Print Edition: $24.95
Print ISBN: 9780814439272
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814439289

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.

Table of Contents

Acknowledgments ix

Foreword xiii

Introduction xv

Methodology xix

CHAPTER 1: Who Is Gen Z? 1

CHAPTER 2: Mobile and Social from Birth 23

CHAPTER 3: New Communication Rules 49

CHAPTER 4: A Matter of Influence 71

CHAPTER 5: Brand Me 91

CHAPTER 6: New Kids on the Shopping Block 111

CHAPTER 7: Hot Brands and Cool Ideas 129

CHAPTER 8: What’s Next? 165

Appendix: Maintain COPPA Compliance 177

Afterword 179

Endnotes 181

Search the full text of this book


Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: