Marketing to Gen Z

The Rules for Reaching This Vast--and Very Different--Generation of Influencers

 Marketing to Gen Z

Authors: Jeff Fromm, Angie Read
Pub Date: March 2018
Print Edition: $24.95
Print ISBN: 9780814439272
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814439289

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.

Back Cover Copy

Advance Praise for Marketing to Gen Z:

“At Forrester we’ve been talking about empowered customers transforming the way companies go to market. Marketing to Gen Z perfectly captures the emerging mindset and is a must-read.” – Victor Milligan, Chief Marketing Officer, Forrester Research

“It’s not enough to put Gen Z on your radar; it’s time to make them an immediate priority before their brand preferences are etched in stone. Get the details and case studies in Marketing to Gen Z.– Jenny Rooney, Editor of the CMO Network, Forbes

“Think you know today’s youngest consumers? Think again. Marketing to Gen Z showcases how Gen Z is redefining the rules for brands. They don’t want to be ‘marketed’ or ‘sold’ to; Gen Z wants to be heard and engaged in authentic conversations.” – David R. Bell, author of Location Is (Still) Everything, and Marketing Professor, The Wharton School

“As a service provider who aspires to capture this critical segment, we will use this book and its insights as our field manual for attracting and engaging this incredibly influential group.” – John Heffner, CEO, Drybar

“We understand the power of today’s youngest consumers. Marketing to Gen Z is a thorough look into the ‘why’ and ‘how to’ every marketer needs to engage this group of savvy, socially conscious consumers.” – Debbie Sterling, GoldieBlox Founder and Chief Officer of Fun

Search the full text of this book


Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: