The Key to the C-Suite

What You Need to Know to Sell Successfully to Top Executives

The Key to the C-Suite

Author: Michael J. Nick
Pub Date: June 2011
Print Edition: $18.95
Print ISBN: 9780814438947
Format: Paper or Softback
e-Book ISBN: 9780814417317

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“The perfect blend of street-smart advice and MBA intellect for talking it up with anyone in the C-Suite.”— Anthony Parinello, bestselling author of Selling to VITO (The Very Important Top Officer)

“In The Key to the C-Suite, Michael Nick has captured the reality of being a solutions provider. The challenging new environment businesses will be facing in the post-recession economy forces all operating and marketing processes to be financial contributors to the enterprise. Michael’s book is a timely recognition of this fact and valuable roadmap to selling success.” — Morris R. Segall, President, SPG Trend Advisors

“Getting to the C-Suite may sound expensive, but Michael Nick makes a compelling case that not doing so is even more so. And his advice on how to effectively do it is priceless.”— Jim Dickie, Managing Partner, CSO Insights

“Imagine moving to a foreign country to earn a living without knowing the language. Now imagine a book so powerful that in a few short hours it could teach you that language and allow you to live in prosperity. For many in sales, the C-Suite is a foreign country and the language of business is hard to understand. The Key to the C-Suite is a powerful sales translator, teaching you to present your product or service in such a way that C-Suite executives know they have to take action NOW.”— Tom Ziglar, CEO of Ziglar Inc.

“Michael Nick really hits the nail on the head with how to build a successful business case to sell to C-suite executives and how to start speaking their language. The Key to the C-Suite is an absolute must-read for all sales reps looking to change their selling approach and start speaking the language of the C-Suite!”— Lisa Cramer, Co-founder and President, LeadLife Solutions

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