The Fascinating Stories of the People Who Defined Business in the United States
Authors: Larry Schweikart, Ph.D., Lynne Pierson Doti, Ph.D.
Pub Date: September 2009
Print Edition: $29.95
Print ISBN: 9780814438596
Page Count: 544
Format: Paper or Softback
Edition: Paperback edition
e-Book ISBN: 9780814414125
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Table of Contents
1 Entrepreneurs: The Essence of Enterprise, 1
2 European Settlement and Business Enterprise in the New World, 23
3 Entrepreneurs in the New Nation: 1787–1840, 53
4 The Entrepreneurial Explosion: 1820–1850, 81
5 The Rise of Managers: 1850–1880, 114
6 Entrepreneurs in the Age of Upheaval: 1850–1880, 151
7 The Big Business Backlash: 1870–1920, 189
8 The Emergence of a Consumer Market: 1880–1920, 231
9 Deliverance and Despair: 1920–1939, 273
10 Business in War and Postwar America: 1940–1960, 311
11 Business’s Winter of Discontent: 1960–1982, 346
12 Business in Renaissance: 1982–1989, 375
13 The New Economy: The 1990s, 408
14 Americans and the Global Market, 437
Epilogue: The Recession Returns, 461
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