Shift Ahead

How the Best Companies Stay Relevant in a Fast-Changing World

 Shift Ahead

Authors: Allen Adamson, Joel Steckel
Pub Date: November 2017
Print Edition: $27.95
Print ISBN: 9780814438336
Page Count: 272
Format: Hardback
e-Book ISBN: 9780814438343

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Table of Contents

CONTENTS

Acknowledgments ix

Chapter 1: Why This Book? 1

Chapter 2: Heed the Red Flags 19

Red Flag One: Basic Math 21

Red Flag Two: Competing on Price, Not Differentiation 22

Red Flag Three: Big on Data, Short on Analysis 23

Red Flag Four: Neglecting Table Stakes 25

Red Flag Five: Pride Often Does Go Before a Fall 26

Red Flag Six: Being Too Deep in Your Comfort Zone 28

Red Flag Seven: Yertle the Turtle Is Left Behind 31

Chapter 3: The Road Barriers 33

Kodak Read the Writing on the Wall 
(but Wasn't Willing to Pay the Price) 34

Xerox: Sunk Cost Bias and Golden Handcuffs Deterrents to Both Business and Brand 42

Toys "R" Us: Playing Catch-up Is Hard When You're 
 Competing on the Wrong Metrics 47

Procter & Gamble: Not Too Big to Fail (or Stumble) 50

BlackBerry: Invincibility Is a Myth 54

National Geographic: A Well-Documented Case of Cultural Myopia 58

Playboy: A Yesterday Brand, with a Lesson Relevant for Today 62

American Cancer Society: Leadership on Autopilot Is Fatal 
in Fast-Changing Conditions 66

Teach for America: The Challenge to Get Back to the 
 Founder's Mentality 69

Chapter 4: Ready the Organization for a Shift 81

American Express: Still Shifting After All Those Years 82

Hertz: Research as Waze 85

Facebook: Shifting Gears Comes Naturally 88

New York Life: Mutuality Does Mean a Lot 91

Delta: Climbing in Employee Satisfaction, and Otherwise 93

Sony: Going Back to Where It Plays Best 97

Chapter 5: Making Sense of the Road Ahead 109

Chapter 6: Which Shift to Make? It Depends on What's Ahead 123

Barnes & Noble: Understand Your DNA 126

Katz's Delicatessen: Sometimes Staying in Park Is the Right Gear 128

Cheerios: "Small Shifts" to Meet Shifting Attitudes 131

Hasbro: Game on . . . Shifting by "Zooming Out" 133

CNN: An Important Message for Media Companies 138

Conservation International: A Shift to Link Environmental 
 Conservation to Economic Growth 143

IBM: A Legacy of Continued Shifting 148

Lindblad: Shifting to Deliver Deeper Expertise to a Core Focus 152

Comcast: Two Shifts, Two Roads, One Purpose 154

BP: A Lesson Learned 160

Chapter 7: Leadership 171

John Sexton: New York University (NYU) 175

Shelly Lazarus: Ogilvy & Mather--Leading the People 
Who Build Leading Brands 181

Central Park: Holding People Accountable--and Getting Your 
 Own Hands Dirty 185

Forbes Media: Adversity Was the Mother of Reinvention 190

Columbia Grammar & Preparatory School: Guiding Kids--
and Parents--with Honesty and Determination 197

Chapter 8: Success Stories: 
What it Takes for the Long Haul 207

Marriott International: From Root Beer to Resorts 212

FedEx: Keeping the Purple Promise 216

Greenwich Public Library: Successfully Shifting Ahead in the 
 Age of Digital Information 225

Chapter 9: Success Is Never Final 237

IAVA: A Clearly Focused Mission as a Compass for 
Veterans' Shifting Needs 238

HBO: Always Ahead, It's Never Been Just TV 243

GE: Reinvention at Work for over 125 Years 249

Concluding Remarks 257

Notes 263

Index 269

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org