Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
Author: Stephen Woessner
Pub Date: September 2017
Print Edition: $21.95
Print ISBN: 9780814438282
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814438299
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Back Cover Copy
The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue—one with far less competition . . . .
Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry.
This indispensable guide explains exactly how to:
Book a lineup of dream guests • Master the art of interviewing and hosting • Automate scheduling, reminders, invitations, airing tables, and more • Manage the creative side, including making intros and outros, designing artwork, and editing episodes • Handle technical details, such as setting up a podcast website, hosting services, and iTunes, Stitcher, and Google Play • Promote your show and guests using smart social media tactics • Dominate iTunes rankings and attract sponsorships • Analyze vital metrics, including lead-generation success • Perfect the process and dramatically lower time commitments • Build lasting relationships with guests that blossom into business.
It’s true that podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting provides you with everything you need to make it happen. Checklists, production schedules, templates, spreadsheets, recommended third-party tools, visual examples of social media strategies, access to online video tutorials, and other tools simplify the process and get you from zero to launch in just eight weeks. Profitable Podcasting gets you to the payoff quickly and painlessly.
Advance Praise for Profitable Podcasting:
“We’ve followed the strategy and tactical steps mapped out in this book to launch and grow our Build a Better Agency podcast. In less than two years we’ve earned more than $200,000 through increased workshop attendance, coaching clients, and network members. To top it off, Hubspot recently signed on as the presenting sponsor.” — Drew McLellan, CEO, Agency Management Institute
“Launching our Absolute Advantage podcast—and using it as our Trojan Horse of Sales, as Stephen Woessner recommends—was an excellent business development decision. We have already closed $64,000 in new revenue and have built a sales pipeline with additional opportunities as a direct result of our show.” — Kelly Hatfield, founder at Enginuity Advantage
“Our podcast has generated over $180,000 in new revenue and we are well on our way to signing a five-figure sponsorship with a major brand. Our email list and website traffic have grown—and we have increased prices due to the strong demand from our audience. You need to add Stephen Woessner and his smarts to your team.” — Mitch Stephen, producer, Real Estate Investor Summit podcast
Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nation, the top-rated daily podcast for business owners.
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