The Entrepreneur's Playbook

More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

The Entrepreneur's Playbook

Author: Leonard C. Green
Pub Date: March 2017
Print Edition: $21.95
Print ISBN: 9780814438176
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814438183

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Back Cover Copy

The press tends to portray successful entrepreneurs as swashbucklers. There always seems to be this sort of sentence in the media profiles about them: “…and just when it looked like Mr./Ms. Entrepreneur was going to fail, they bet everything on one last role of the dice—and today they have enough money to buy Wyoming.” That makes for fascinating reading, but as the man who was a driving force behind SoBe beverages and Blue Buffalo pet food, Len Green—Entrepreneur-in-Residence at the nation’s #1 school for entrepreneurship—has always told his undergraduate, graduate (MBA), and CEO students, it simply isn’t true. Successful entrepreneurs are not risk takers; they’re calculated risk takers.

You can be too by putting Len Green’s 18 principles to work for you. The Entrepreneur’s Playbook reveals proven rules and cautionary tales that will minimize damage and propel your venture to success. Drawing on lessons learned from entrepreneurs in every industry, the book shares inside secrets and practical strategies on how to:

• Locate huge opportunities for improving products and satisfying market needs

• Get serious about positioning, distributing, and licensing

• Attract a great team and find funding

• And much more

Hundreds of examples and exercises, complete with free online feedback, make the insights relevant and the lessons memorable.

Most entrepreneurs learn the hard way. But by tapping into ideas and tactics that have worked for others, you’ll find that turning opportunities into profitable ventures becomes faster, easier—and far less risky.

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