The Entrepreneur's Playbook

More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

The Entrepreneur's Playbook

Author: Leonard C. Green
Pub Date: March 2017
Print Edition: $21.95
Print ISBN: 9780814438176
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814438183

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Back Cover Copy

The press tends to portray successful entrepreneurs as swashbucklers. There always seems to be this sort of sentence in the media profiles about them: “…and just when it looked like Mr./Ms. Entrepreneur was going to fail, they bet everything on one last role of the dice—and today they have enough money to buy Wyoming.” That makes for fascinating reading, but as the man who was a driving force behind SoBe beverages and Blue Buffalo pet food, Len Green—Entrepreneur-in-Residence at the nation’s #1 school for entrepreneurship—has always told his undergraduate, graduate (MBA), and CEO students, it simply isn’t true. Successful entrepreneurs are not risk takers; they’re calculated risk takers.

You can be too by putting Len Green’s 18 principles to work for you. The Entrepreneur’s Playbook reveals proven rules and cautionary tales that will minimize damage and propel your venture to success. Drawing on lessons learned from entrepreneurs in every industry, the book shares inside secrets and practical strategies on how to:

• Locate huge opportunities for improving products and satisfying market needs

• Get serious about positioning, distributing, and licensing

• Attract a great team and find funding

• And much more

Hundreds of examples and exercises, complete with free online feedback, make the insights relevant and the lessons memorable.

Most entrepreneurs learn the hard way. But by tapping into ideas and tactics that have worked for others, you’ll find that turning opportunities into profitable ventures becomes faster, easier—and far less risky.

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org