Secret Sauce

How to Pack Your Messages with Persuasive Punch

 Secret Sauce

Author: Harry Mills
Pub Date: February 2017
Print Edition: $18.95
Print ISBN: 9780814438060
Page Count: 192
Format: Hardback
e-Book ISBN: 9780814438077

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Praise for Secret Sauce:

“Think you know what makes your messages persuasive? Think again. Harry Mills’s easy-to-use SAUCE test shows us how to estimate the persuasive impact of a marketing or sales message. He then backs that up with the practical tips you need to transform unconvincing copy into messages that grab attention and engage both head and heart.”— Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence

“Learn how to create the Secret Sauce of persuasive messaging in Harry Mills’s wonderful book. Using the latest findings in behavioral science, it provides a step-by-step guide to measuring the components in your message that motivate people to action after receiving a communication. You need this book!”— Paul J. Zak, PhD, Author of Trust Factor: The Science of Creating High-Performance Companies

“Harry Mills has taken Chip Heath and Dan Heath’s New York Times bestseller Made to Stick to the next level. Practical, well researched, and with dozens of up-to-date examples to make your messaging more persuasive.”— Paul Smith, author of Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

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