Jobs to Be Done
A Roadmap for Customer-Centered Innovation
Authors: Stephen Wunker, Jessica Wattman, David Farber
Pub Date: November 2016
Print Edition: $24.00
Print ISBN: 9780814438039
Page Count: 224
e-Book ISBN: 9780814438084
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American Business Awards: Bronze Stevie Award Winner
Best Book Awards Business category
“While it might seem paradoxical, most businesses actually see the customer as an obstacle. Jobs to be Done helps businesses orient their focus back to the customer.” —Small Business Trends
"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword Reviews
“Jobs to be Done is a recipe book to help organizations move innovation projects forward.” --InnovationManagement.se
“Comprehensive advice is given throughout so the reader can easily use this book as a blueprint or roadmap for future change.” --Ingram Media
“…the authors begin the process of convincing readers that, yes, this is a far, far better innovation mousetrap. And through clear narrative and illustrations, ‘jobs to be done’ is positioned as a ‘can do’ architecture for business and nonprofits alike.” --Booklist
"For any business leader that is concerned about maintaining innovation and customers, the book’s framework and overall expertise provide a guide that is easy to follow." --Small Business Trends
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