Jobs to Be Done

A Roadmap for Customer-Centered Innovation

 Jobs to Be Done

Authors: Stephen Wunker, Jessica Wattman, David Farber
Pub Date: November 2016
Print Edition: $24.00
Print ISBN: 9780814438039
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814438084

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Table of Contents

Introduction – Charting a Roadmap to Great Ideas

Part I – Understanding Jobs to be Done

Section Introduction

Know Where You’re Starting From

Chapter 1: Jobs – What Customers are Trying to Get Done

Chapter 2: Job Drivers – Why Customers Have Different Jobs

Chapter 3: Current Approaches and Pain Points – How Customers Look at Today’s Solutions

Chart the Destination and Roadblocks

Chapter 4: Success Criteria – The Customer’s Definition of a Win

Chapter 5: Obstacles – What Holds New Ideas Back

Make the Trip Worthwhile

Chapter 6: Value – How Insights Become Revenue

Chapter 7: Competition – Becoming King of the Road

Part II – Using Jobs to be Done to Build Great Ideas

Section Introduction

Chapter 8: Establish Objectives

Chapter 9: Plan your Approach

Chapter 10: Generate Ideas

Chapter 11: Reframe your Perspective

Chapter 12: Experiment and Iterate


Appendix A – Quick Reference Guide

Appendix B – Jobs in the Public Sector


About the Authors

Search the full text of this book


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