Jobs to Be Done

A Roadmap for Customer-Centered Innovation

 Jobs to Be Done

Authors: Stephen Wunker, Jessica Wattman, David Farber
Pub Date: November 2016
Print Edition: $24.00
Print ISBN: 9780814438039
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814438084

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


TOC

Table of Contents

Introduction – Charting a Roadmap to Great Ideas

Part I – Understanding Jobs to be Done

Section Introduction

Know Where You’re Starting From

Chapter 1: Jobs – What Customers are Trying to Get Done

Chapter 2: Job Drivers – Why Customers Have Different Jobs

Chapter 3: Current Approaches and Pain Points – How Customers Look at Today’s Solutions

Chart the Destination and Roadblocks

Chapter 4: Success Criteria – The Customer’s Definition of a Win

Chapter 5: Obstacles – What Holds New Ideas Back

Make the Trip Worthwhile

Chapter 6: Value – How Insights Become Revenue

Chapter 7: Competition – Becoming King of the Road

Part II – Using Jobs to be Done to Build Great Ideas

Section Introduction

Chapter 8: Establish Objectives

Chapter 9: Plan your Approach

Chapter 10: Generate Ideas

Chapter 11: Reframe your Perspective

Chapter 12: Experiment and Iterate

Afterword

Appendix A – Quick Reference Guide

Appendix B – Jobs in the Public Sector

Acknowledgements

About the Authors

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org