Let the Story Do the Work
The Art of Storytelling for Business Success
Author: Esther K. Choy
Pub Date: July 2017
Print Edition: $24.95
Print ISBN: 9780814438015
Page Count: 256
e-Book ISBN: 9780814438022
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People forget facts, but they never forget a good story.
\It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there’s nothing easy about it.
Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.
Packed with enlightening examples, the book explains how to find the perfect hook, structure your story…and deliver it at the right time in the right way. You’ll discover how to use stories to:
Capture attention • Engage your audience • Change minds • Inspire action • Bring facts and data to life • Clarify challenging concepts • Pitch persuasively • Fundraise effectively • And more
Never underestimate the power of a great story. Learn to leverage the elements of storytelling—and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
About the Author
Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University’s Kellogg School of Management.
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