Lead Right for Your Company's Type

How to Connect Your Culture with Your Customer Promise

 Lead Right for Your Company's Type

Author: William E. Schneider
Pub Date: July 2017
Print Edition: $27.95
Print ISBN: 9780814437995
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814438008

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Overview

Because one size does not fit all.

From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad—and fail. They are treating the symptoms while ignoring the true problem.

Success starts with knowing the kind of business you’re really in. Lead Right for Your Company’s Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout:

• A small arts college destabilized by top-down rules designed for a predictable and dependable company

• A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices

• A software giant brought to its knees by prioritizing profits over innovation

Insightful and practical, the book’s proven tools and five-step process will help you diagnose your organization’s ills—and stop them at their source.

About the Author

William E. Schneider, Ph.D. is a consulting psychologist and co-owner of Corporate Development Group (CDG), a leadership and organizational development firm. He is the author of The Reengineering Alternative.

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org