Lead Right for Your Company's Type
How to Connect Your Culture with Your Customer Promise
Author: William E. Schneider
Pub Date: July 2017
Print Edition: $27.95
Print ISBN: 9780814437995
Page Count: 224
e-Book ISBN: 9780814438008
Buy the book:
Because one size does not fit all.
From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad—and fail. They are treating the symptoms while ignoring the true problem.
Success starts with knowing the kind of business you’re really in. Lead Right for Your Company’s Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout:
• A small arts college destabilized by top-down rules designed for a predictable and dependable company
• A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices
• A software giant brought to its knees by prioritizing profits over innovation
Insightful and practical, the book’s proven tools and five-step process will help you diagnose your organization’s ills—and stop them at their source.
About the Author
William E. Schneider, Ph.D. is a consulting psychologist and co-owner of Corporate Development Group (CDG), a leadership and organizational development firm. He is the author of The Reengineering Alternative.
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