Becoming Facebook

The 10 Challenges That Defined the Company That's Disrupting the World

 Becoming Facebook

Author: Mike Hoefflinger
Pub Date: April 2017
Print Edition: $24.95
Print ISBN: 9780814437964
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814437971

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“P&G and Facebook have been partners for almost a decade—perhaps one of the most transformational decades ever for advertising. This book reveals how Facebook has become so important—to the advertising industry, and to people around the world.”— Marc Pritchard, Chief Brand Officer, Procter & Gamble

“Facebook is changing not only the way people use digital but also the way technology companies pursue impact and scale. Becoming Facebook gives an insider’s window into the making of this iconic company. It is both fascinating and informative—really, a must read.” — Geoffrey Moore, author of Crossing the Chasm, advisor to technology enterprises, and venture partner at Wildcat Technology

“Captures and explains how Facebook confronted its biggest challenges to become one of the most notable stories of our time. There’s a lot to discover in this insider’s perspective. I certainly did.” — Dennis Carter, father of Intel Inside and former CMO at Intel

“A captivating insider’s view of how Facebook became . . . Facebook. Hoefflinger takes you behind the scenes, shedding light on the vision, motivations, and playbook of one of the most successful technology brands of all time.”— Ann Lewnes, EVP and CMO at Adobe

“Lays out in clear and interesting detail how Facebook grows, evolves, builds its products and business, and bets on the future. In doing so, Facebook changes the way we see the world. Knowing how may help you do the same.”— Gokul Rajaram, father of Google AdSense, product engineering lead at Square, and former product director at Facebook

“Everyone from experienced leaders in large organizations to aspiring operators and entrepreneurs will gain insight on the methods and thinking that led to one of the most explosive growth periods ever experienced by a company.” — Robert Siegel, Stanford Graduate School of Business and partner at XSeed Capital

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