Becoming Facebook

The 10 Challenges That Defined the Company That's Disrupting the World

 Becoming Facebook

Author: Mike Hoefflinger
Pub Date: April 2017
Print Edition: $24.95
Print ISBN: 9780814437964
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814437971

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TOC

Becoming Facebook 1

Preface 8

PART 1: SETTING THE SCENE 11

CHAPTER 1: The Bell Tolls 12

CHAPTER 2: Finding Your Inner Zuck 16

PART 2: TEN LESSONS ON THE ROAD FROM ALSO-RAN TO JUGGERNAUT 28

CHAPTER 3: How Facebook Turned Down $1 Billion 29 LESSON #1: Know whether this is your next thing or your last thing 29

CHAPTER 4: How Facebook Became Your Lens On The World 37

LESSON #2: Add by subtracting 37

CHAPTER 5: How Facebook Grows … And Grows 55

Lesson #3: Know your North Star Metric, Magic Moment and Core Product Value 55

CHAPTER 6: How Facebook Built A $10 Billion Business In 3 Years 85

Lesson #4: Everybody wins if you democratize something for customers of all sizes 85

CHAPTER 7: How Facebook Goes Fast 107

Lesson #5: Speed is a feature 107

CHAPTER 8: How Facebook Beat Google 128

Lesson #6: Crossing the chasm is the best defense 128

CHAPTER 9: How Facebook Became More Than Facebook 144

Lesson #7: Disrupt yourself before someone else does 144

CHAPTER 10: How Facebook Plays The Long Game 161

Lesson #8: Some long games are worth playing if you take care of business in the meantime 161

CHAPTER 11: How Facebook Wins The Talent Wars 174

Lesson #9: Employee engagement is everything. Fit to people’s strengths and ignore weaknesses. 174

CHAPTER 12: How Facebook Became The Biggest Of The Big 184

Lesson #10: Care more 184

PART 3: THE FUTURE 200

CHAPTER 13: Messaging Becomes The Medium 201

CHAPTER 14: Connecting The Next Billion People 217

CHAPTER 15: “Transporting” A Billion Of Us With VR and AR 231

CHAPTER 16: What If Facebook “Wins”? 247

PART 4: PARTING THOUGHTS 256

CHAPTER 17: Failure Isn’t 257

CHAPTER 18: Nothing Lasts Forever? 270

Acknowledgements 285

REFERENCES 286

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