Becoming Facebook

The 10 Challenges That Defined the Company That's Disrupting the World

 Becoming Facebook

Author: Mike Hoefflinger
Pub Date: April 2017
Print Edition: $24.95
Print ISBN: 9780814437964
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814437971

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Overview

Its success was far from accidental.

Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends…and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.

Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.

Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:

How Facebook recovered from its “disastrous” IPO • How the growth team achieved the impossible • Why Facebook’s News Feed ads were the company’s most important business decision ever • How Google+ attacked and lost • Why—and how —Instagram and WhatsApp were added to the mix • What the company does to win the talent wars • What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick • Which products and technical advancements are on the horizon and why • And much more

Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.

About the Author

Michael Hoefflinger has 25 years’ experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital.

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