Agile PR

Expert Messaging in a Hyper-Connected, Always-On World

 Agile PR

Author: Marian Salzman
Pub Date: January 2017
Print Edition: $29.95
Print ISBN: 9780814437872
Page Count: 272
Format: Hardback
e-Book ISBN: 9780814437889

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Agile PR is a superbly helpful change-management manual that will serve all those who might think they know what the PR function is today. It should be required reading for CEOs, PR professionals, and even students of PR.”— Sara Levinson, Board member at Macy’s and Harley-Davidson, Inc.

Agile PR is the best playbook for anyone and everyone who needs to navigate the fast-changing communications landscape. [It] provides very clear navigation and inspiration on the enormous changes wrought by technology on all aspects of communications. This is a must-read, regardless of whether you’re a student or a successful CEO.” —Bob Jeffrey, former Global CEO and Chairman, J. Walter Thompson

“The new normal is fast, chaotic, unpredictable and massively interconnected. What better guide to this new world than Agile PR from Marian Salzman, who is not only brilliant but also every bit as fast and interconnected as the environment she describes.” —Stewart Owen, former Vice-Chairman, Young & Rubicam; founder of McGarryBowen

Agile PR is appropriately named and designed for today’s marketers and profession-als alike. As marketers, it’s a daunting prospect to keep up with the pace of information and messaging, while also worrying about bottom- and top-line results on a daily basis. And the pressure for results has never been greater. Speed and agility are jobs one, two, and three in navigating today’s consumer-in-control world. Agile PR is the bible worth memorizing quickly to level the playing field and give you a fighting chance at success!” —Carole Irgang, CMO for hire, Red Shoes Marketing

“Wow! So much insight, so many suggestions. From newscrafting to trendsetting, Agile PR describes contemporary PR with grace and humor. When important things in PR happened in the last few decades, Marian was there, and she recognized the deep implications. Impossible to think of a reader who will not gain from Agile PR and impossible to think of a person who will not be engaged.” —Barrett Hazeltine, Professor Emeritus, Brown University

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