Expert Messaging in a Hyper-Connected, Always-On World
Author: Marian Salzman
Pub Date: January 2017
Print Edition: $29.95
Print ISBN: 9780814437872
Page Count: 272
e-Book ISBN: 9780814437889
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Table of Contents
Preface: A Nose for Today’s News
Chapter 1: PR2020: A Media Toolkit
Chapter 2: Tell Me a Story: The Importance of Engagement
Chapter 3: Crafting the News: Artful Persuasion
Chapter 4: Blow Up the Internet
Chapter 5: Massaging the Message
Chapter 6: Power to the People: Giving Your Brand a Personality
Chapter 7: Cause Is the New Celebrity: Doing Good to Do Well
Chapter 8: Going Global
Chapter 9: Go Big and Stay Home: Global Versus Hyperlocal
Chapter 10: The New Relations in Public Relations
Chapter 11: The Rules of Regulation
Chapter 12: Keep Calm and Manage On: Crisis Management
Chapter 13: Measurement: As Simple as Three Letters?
Chapter 14: Trendspotting: Forecasting the Future
Chapter 15: The Future of Public Relations: New Definitions
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