Agile PR

Expert Messaging in a Hyper-Connected, Always-On World

 Agile PR

Author: Marian Salzman
Pub Date: January 2017
Print Edition: $29.95
Print ISBN: 9780814437872
Page Count: 272
Format: Hardback
e-Book ISBN: 9780814437889

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Table of Contents

Preface: A Nose for Today’s News


Chapter 1: PR2020: A Media Toolkit

Chapter 2: Tell Me a Story: The Importance of Engagement

Chapter 3: Crafting the News: Artful Persuasion

Chapter 4: Blow Up the Internet

Chapter 5: Massaging the Message

Chapter 6: Power to the People: Giving Your Brand a Personality

Chapter 7: Cause Is the New Celebrity: Doing Good to Do Well

Chapter 8: Going Global

Chapter 9: Go Big and Stay Home: Global Versus Hyperlocal

Chapter 10: The New Relations in Public Relations

Chapter 11: The Rules of Regulation

Chapter 12: Keep Calm and Manage On: Crisis Management

Chapter 13: Measurement: As Simple as Three Letters?

Chapter 14: Trendspotting: Forecasting the Future

Chapter 15: The Future of Public Relations: New Definitions


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