What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

 What Customers Crave

Author: Nicholas J. Webb
Pub Date: October 2016
Print Edition: $25.00
Print ISBN: 9780814437810
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814437827

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Review Quotes

“Webb upends old models of selling…If you’re a business owner seeking new insights for selling product in an experience-centric market…this could be an extremely helpful read.” –Manhattan Book review

"...provides a really interesting look at the subject, mixing effortlessly theory and practical advice together to great effect, offering relevant and actionable advice for all." --Autamme

"If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave." --Marty Zwilling, The Huffington Post

"This is a must-read for anyone who is serious about customer service and retention…and who isn’t?" --PCB007

“Filled with lots of examples of businesses who are relying on this marketing strategy, the book is very readable and the information… down-to-earth and possible to implement.” --Retailing Insight

"Exceptionally well written, organized and presented, What Customers Crave is unreservedly recommended" --Midwest Book Review

“Will change the way you think about customer service.” --Mashable

"Insightful and pragmatic, this book provides the tools that organizations need to truly satisfy customers and orchestrate memorable experiences for them." --Publishers Weekly

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