What Customers Crave
How to Create Relevant and Memorable Experiences at Every Touchpoint
Author: Nicholas J. Webb
Pub Date: October 2016
Print Edition: $25.00
Print ISBN: 9780814437810
Page Count: 256
e-Book ISBN: 9780814437827
Buy the book:
“Webb upends old models of selling…If you’re a business owner seeking new insights for selling product in an experience-centric market…this could be an extremely helpful read.” –Manhattan Book review
"Insightful and pragmatic, this book provides the tools that organizations need to truly satisfy customers and orchestrate memorable experiences for them." --Publishers Weekly
“Will change the way you think about customer service.” --Mashable
"...provides a really interesting look at the subject, mixing effortlessly theory and practical advice together to great effect, offering relevant and actionable advice for all." --Autamme
"If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave." --Marty Zwilling, The Huffington Post
"This is a must-read for anyone who is serious about customer service and retention…and who isn’t?" --PCB007
“Filled with lots of examples of businesses who are relying on this marketing strategy, the book is very readable and the information… down-to-earth and possible to implement.” --Retailing Insight
"Exceptionally well written, organized and presented, What Customers Crave is unreservedly recommended" --Midwest Book Review
Search the full text of this book
Search Full Text of
For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.
Retailers: Please contact us to change or add a listing.
Buying in Bulk?
We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org