Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Author: Mark Hunter, CSP
Pub Date: September 2016
Print Edition: $18.95
Print ISBN: 9780814437766
Page Count: 224
Format: Paper or Softback
e-Book ISBN: 9780814437797
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"Capturing the attention of today’s crazy-busy buyers is tough. In High-Profit Prospecting, you’ll discover tons of highly effective ways to initiate contact and lead change-inducing conversations.” — Jill Konrath, author of SNAP Selling, Selling to Big Companies, and Agile Selling
“Mark Hunter has an answer to the most challenging aspect of today’s sales process: making contact with the right people and the right companies. High-Profit Prospecting will super-charge your ability to control your sales destiny and walk you step by step past closed doors and through open ones you have never seen before.” — Tim Sanders, author of Dealstorming
Your company just rolled out its latest innovation, and the CEO’s marching orders are clear: boost sales 25 percent over the next calendar year. You’ll have to get your new product into the hands of customers who’ve never bought from you before—and that means prospecting for new customers. You don’t hate it, but it’s not your thing. And isn’t it obsolete? With social media, you don’t have to look for customers; they’ll come to you, right?
In High-Profit Prospecting, author Mark Hunter shatters six self-defeating myths about the art and science of finding customers to fill your company’s new-business pipeline. Challenging the idea that prospecting is obsolete, Hunter describes a threefold process of preparing for success, using technology to your advantage, and identifying and reaching the right people.
Hunter teaches you how to: Stay motivated—the battle is won or lost in your head • Prospect without being a born salesperson • Master seven tactics for hitting your strategic targets • Identify who is a viable prospect—and who isn’t • Tailor your pitch to the customer’s needs and time-table • Use voicemail and other communication tools to your advantage • Make social media work without wasting time • Prospect large companies and C-suites
Blending insights with practical advice on emails and telephone scripts, when to make phone calls, and using referrals to your advantage, this book will teach you how to hone your strategies and ask the right questions to generate success.
Mark Hunter, aka “The Sales Hunter,” delivers highly sought-after training seminars and keynote addresses to companies like Salesforce, Novartis, Mattel, Lenovo, and others. He is the author of High-Profit Selling, and when he isn’t sharing his 30 years of coaching expertise with clients on five continents, he and his wife live in Omaha, Nebraska.
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