The Experience Effect

Engage Your Customers with a Consistent and Memorable Brand Experience

The Experience Effect

Author: Jim Joseph
Pub Date: May 2010
Print Edition: $21.95
Print ISBN: 9780814437599
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814415559

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Review Quotes

"He will make you think and change how you act and for a marketing book that is the ultimate praise." --DTC Perspectives

"The Experience Effect takes marketers through every step of constructing an experience that expresses a clear, meaningful brand impression and then reinforces it with each customer interaction....Based on real marketplace examples and results, The Experience Effect leads the way to securing customer loyalty, touchpoint by touchpoint, interaction by interaction, person by person." --Retail Observer

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