The Experience Effect
Engage Your Customers with a Consistent and Memorable Brand Experience
Author: Jim Joseph
Pub Date: May 2010
Print Edition: $21.95
Print ISBN: 9780814437599
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814415559
Buy the book:
"He will make you think and change how you act and for a marketing book that is the ultimate praise." --DTC Perspectives
"The Experience Effect takes marketers through every step of constructing an experience that expresses a clear, meaningful brand impression and then reinforces it with each customer interaction....Based on real marketplace examples and results, The Experience Effect leads the way to securing customer loyalty, touchpoint by touchpoint, interaction by interaction, person by person." --Retail Observer
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