The Experience Effect
Engage Your Customers with a Consistent and Memorable Brand Experience
Author: Jim Joseph
Pub Date: May 2010
Print Edition: $21.95
Print ISBN: 9780814437599
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814415559
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Back Cover Copy
There are literally hundreds, maybe thousands, of strategies you could use to market your products or services. But unless those strategies are seamlessly integrated to create a lasting impression and a deep hold on your customer, your brand will never quite rise above the competition, and your business or service never shine like it should.
Whether it’s online, offline, or at the retail level, The Experience Effect shows you how to link your advertising, packaging, website, messaging, and more to create a memorable and immensely appealing experience for customers. Packed with astute assessments of many of the brands that surround us in daily life—Pottery Barn, The Biggest Loser, Keebler, Marriott, and others—this clear, practical book helps you recognize the immense impact of branding and gives you deceptively simple, highly effective strategies for creating a consistent, compelling, and lasting “experience effect.”
Advance Praise for The Experience Effect
“Jim’s sound advice and helpful tools will help any marketer wrestle with the ever-changing developments in the new economic reality. His approach to marketing based on fundamentals can be applied to any new challenge that pops up.” — From the Foreword by Kevin Roberts, CEO, Saatchi & Saatchi Worldwide
“I have worked with Jim for years. He was practicing integrated marketing long before anyone was calling it that. The Experience Effect takes his experience and brings integrated marketing to a whole new level.” — Ashley McEvoy, Worldwide President, Johnson & Johnson
“Sharp observations. Perceptive insights. Jim connects the dots to the full brand experience across multiple touchpoints, and leads marketers to understand how best to consistently manage that experience to achieve the brand image and loyalty they desire.” — Sion Boney, former President, Bristol-Myers Products
“Written in a breezy, accessible, down-to-earth style, The Experience Effect is a practical, informative guide to the consumer purchasing process. It’s a must-read for marketers, brand communicators, public relations and advertising practitioners, and students in these fields.” — Mel Ehrlich, Professor of Communications, New York University
“An easy-to-read and entertaining look at the brand experience. Jim uses real-time examples to illustrate easy-to-apply tips for creating a more effective marketing plan.” — Sandy Uridge, Senior Director Consumer Promotion, Kellogg Company
“A rare combination of penetrating insight with common sense.” — Dick Thomas, Founder and CEO, Tris3ct, and former CEO, Arc North America
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