Disruptive Marketing

What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

 Disruptive Marketing

Author: Geoffrey Colon
Pub Date: August 2016
Print Edition: $24.95
Print ISBN: 9780814437391
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814437407

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“Breakout growth isn’t about luck, it’s about mindset. In Disruptive Marketing, Colon gives you the tools you need to shift your mindset, realign your team, learn the new rules of marketing, and start finding big wins.”—Sean Ellis & Morgan Brown, GrowthHackers.com

“What if we are looking at marketing the wrong way? What if there is a better way to build a business? What if you unleashed your curiosity and your creative ability to create something more . . . something better . . . something truly innovative? If those questions interest you, then this book was built for you.”—Joe Pulizzi, founder, Content Marketing Institute, and author of Content Inc.

“A brilliant, creative stream of consciousness grounded in the logical structure of a well-researched business book. A startling but thoroughly inspiring combination. A worthy addition to the library of marketing.”—Judy Shapiro, CEO of engageSimply, and marketing and social media commentator at Ad Age, Social Media Today, and The Huffington Post

Disruptive Marketing cogently argues that disruption is happening all around us, all the time, and that the industry is being reinvented by consumer-driven marketing. For individual practitioners to disrupt, they need to ask, ‘what if…?’ every day in order to retain relevance amid constant, rapid change.”—Whitney Johnson, Thinkers50, world’s most influential management thinkers, and author of Disrupt Yourself: Putting the Power of Disruptive Innovation to Work

“Geoffrey is the marketer of the 21st century. His far-flung experiences from DJing to Ogilvy to Microsoft bring a fresh perspective to how things are usually done. Entrepreneurs and marketers alike should read this book!” —Liz Klinger, co-founder and CEO of Lioness

Disruptive Marketing transports you from marketing-as-usual into a world of hackers and subversives, where nothing is predictable but anything is possible. Geoffrey Colon delivers insights and new-school strategies that will enable you to be the disruptor and not the disrupted.” —Tim Sanders, former chief strategy officer at Yahoo, and author of Dealstorming: The Secret Weapon That Can Solve Your Greatest Sales Challenges and the New York Times bestseller Love Is the Killer App

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