Smarter Digital Marketing for Businesses Big and Small
Author: Nick Westergaard
Pub Date: May 2016
Print Edition: $21.95
Print ISBN: 9780814437315
Page Count: 240
e-Book ISBN: 9780814437322
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“Are you feeling like David in a field of marketing Goliaths? Get scrappy! Organizations of any size can use the principles in this book to stretch their digital marketing reach.” — Daniel H. Pink, author of Drive and To Sell Is Human
“Nick understands that sooner or later, it’s all marketing, and because the internet is everywhere, sooner or later, everything you do shows up online. This book will help you think hard about the choices you’ll need to make as you seek to make an impact.” — Seth Godin, author of Unleashing the Ideavirus
“The most practical book there is about guerrilla marketing in the social era; Nick Westergaard offers sound, strategic advice that will work for any and every business.” — Jay Baer, President of Convince & Convert and New York Times bestselling author of Youtility
“Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy—and do more with less—is certain to improve your business.” — Dorie Clark, author of Stand Out and Reinventing You, and Adjunct Professor, Duke University’s Fuqua School of Business
“There’s never been a better time to grow your business by getting scrappy. Today buyers research companies, products, and services on the Web first and you can reach them at precisely the right moment . . . for free! Nick shows you how and he does it in an endearing style.” — David Meerman Scott, bestselling author of The New Rules of Marketing and PR
“Get Scrappy presents an elegantly simple approach to getting the most out of the two marketing resources no business ever has enough of: time and money. Get Scrappy isn’t just a formula for success. It is a mindset designed to deliver bigger results with less stuff.” — Andrew M. Davis, author of Brandscaping and Town Inc.
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