Get Scrappy

Smarter Digital Marketing for Businesses Big and Small

 Get Scrappy

Author: Nick Westergaard
Pub Date: May 2016
Print Edition: $21.95
Print ISBN: 9780814437315
Page Count: 240
Format: Hardback
e-Book ISBN: 9780814437322

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Foreword by Ann Handley xi

Introduction 1

Part One: Smart Steps You Can’t Skip

1 The Brand Behind the Megaphone 15

2 Map Your Marketing 34

3 Follow Your Digital Compass 55

Part Two: Do More with Less

4 Create a Question Engine 75

5 Embrace Your People Power 92

6 Connect Your Digital Dots 111

Part Three: Simplify for the Long Haul

7 The Simplification Game 133

8 Measure What Matters 152

9 Putting It Together 172


Get Scrappy: A Reference Guide 195

Discussion Group Questions 201

Further Reading 205

Notes 207

Acknowledgements 217

Index 219

About the Author 226

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