Make Your Own Waves

The Surfer's Rules for Innovators and Entrepreneurs

 Make Your Own Waves

Author: Louis Patler
Pub Date: July 2016
Print Edition: $21.95
Print ISBN: 9780814437230
Page Count: 192
Format: Hardback
e-Book ISBN: 9780814437247

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Back Cover Copy

Make Your Own Waves is a joy to read. Drawing analogies from the thrilling sport of Big Wave surfing, Louis Patler takes us on a highly original journey into the world of entrepreneurship and start-ups. By looking at young and emerging businesses through the experiences of world-class surfers and their epic feats, Louis is able to teach lessons that stick and offer applications that work—and do it in ways that you just don’t find in standard business publishing. And the other wonderful thing about Make Your Own Waves is that once you get those images of Big Wave surfing in your head, the lessons keep roaring back. You really need to read this book.”— Jim Kouzes, co-author, The Leadership Challenge

“Louis Patler taps the secrets of Big Wave surfers. Entrepreneurs: Drink deep and enjoy the rush of success.”— Patrick Moser, editor of Pacific Passages: An Anthology of Surf Writing

“When the ‘Bay Calls the Day’ and 50-foot-plus waves come rolling into Waimea Bay, there is a spiritual awakening within a select Tribe of Big Wave Surfers, handpicked by their peers, who paddle out into these mountains of water with an unwavering commitment to excellence and the relentless pursuit of the possibilities of the human spirit. We call it the AlohA Spirit. Whether on a Surfboard or in the Boardroom, Louis Patler’s lessons of excellence is a must-read and captures the essence of the heart of a champion. AlohA Aku, AlohA Mai. Keep Paddling, and Surf with AlohA.”— George Kam, Ambassador of AlohA, Quiksilver

“I believe everything you want in life is just outside your comfort zone. Louis Patler’s book will teach you the tactical steps of Big Wave surfers you need to break through in any business capacity and receive groundbreaking tangible results.”— Nic Lamb, 2016 Titans of Mavericks Champion

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