Simply Brilliant

Powerful Techniques to Unlock Your Creativity and Spark New Ideas

 Simply Brilliant

Author: Bernhard Schroeder
Pub Date: October 2016
Print Edition: $24.00
Print ISBN: 9780814437193
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814437209

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Overview

Think you’re not the creative type? Think again!

What if you could brainstorm innovative solutions to your company’s challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley’s success stories?

The truth is you can! Analytical thinkers, numbers people, non-artists—everyone can generate imaginative ideas. All it takes is letting go of the “I’m not creative” mindset and employing a proven process.

Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams:

Fuel creativity through tight deadlines • Create more ideas in brainstorming sessions • Radically improve products • Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools.

From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.

About the Author

BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, he has served as a marketing and brand expert for Amazon, Yahoo, Apple, Nike, and more. He is the author of Fail Fast or Win Big.

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