Army of Entrepreneurs

Create an Engaged and Empowered Workforce for Exceptional Business Growth

 Army of Entrepreneurs

Author: Jennifer Prosek
Pub Date: February 2011
Print Edition: $18.95
Print ISBN: 9780814436967
Page Count: 224
Format: Paper or Softback
e-Book ISBN: 9780814416747

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Press Release


Create an Engaged and Empowered Workforce for Exceptional Business Growth

A Business Model for Instilling an Owner’s Mindset—and Motivation to Succeed—in Every Employee

Just about everyone in business today understands the value of embracing an entrepreneurial spirit. It’s vital to sup¬porting innovation, keeping in touch with changing customer tastes, and keeping up with a fast-changing global economy. Making an entrepreneurial spirit an everyday, company-wide business practice, however, is something different—something extraordinary.

In ARMY OF ENTREPRENEURS: Create an Engaged and Empowered Workforce for Exceptional Business Growth (AMACOM 2011), Jennifer Prosek shares the system she developed to make entrepreneurial behavior business as usual throughout the ranks of her public relations and financial communications firm. As a result, she grew her company from one office and about $2 million in 1995 to three offices, $10 million, and an award-winning international competitor today. What’s more, she freed herself from the pressure of being the primary rainmaker while empowering her employees to become fulfilled contributors.

“The AOE model is not commonplace,” Prosek stresses. “To try it requires a leap. It asks you to be willing to think of your company, your employees, and your own job in new and different ways.”

ARMY OF ENTREPRENEURS offers a timely and tested action plan. Step-by-step, Prosek shows how to recruit, train, motivate, and deploy staff members at all levels to be entrepreneurial in their existing positions, including:

• Create a core organizational culture with an equal emphasis on authenticity, commitment to people, commitment to the business, and continuous effort.

• Create a “Commission for Life,” an incentive program that encourages employees to align their own finan-cial and professional goals with the company’s growth and success.

• Establish a “boot camp” dedicated to educating employees about the business—how it works, their stake and role in it—rather than simply teaching them job-related skills.

• Recruit and retain entrepreneurial talent by engaging the staff in talent spotting, taking a creative approach to job creation, and more.

• Overcommunicate to employees—by weekly blog, e-mail, staff meetings, and conversations—and maximize tech¬nology as both a communication strategy and a business tool.

• Maintain momentum with the right mix of rewards (including psychic as well as financial compensation), pro¬fessional development, and fun at work.

Every step features anecdotes and case studies illustrating how the AOE model works in real-world business situa¬tions, plus research and insight from experts in the business community. In her final chapter, Prosek addresses common doubts from business leaders about transforming employees into entrepreneurs, ranging from the fear that workers will care only about the work they created to the misconception that entrepreneurs are born, not made. “This one actually makes me angry,” Prosek declares. “Why? Because not only is it not true, it springs from laziness.”

For business owners looking for a growth engine and corporate managers seeking to increase productivity in their unit, ARMY OF ENTREPRENEURS delivers an easy-to-follow, inexpensive to implement, and truly extraordinary business plan. By following this field-tested guide, any company has the potential to inspire its employees to achieve unprecedented success.


Jennifer Prosek is the founder and CEO of CJP Communications, an international public relations and financial communications consultancy with offices in New York, Connecticut, and London. In 2009, Prosek was named an “Emerging Power Player” by PR Week magazine. In addition to winning numerous awards for its work, CJP Communications was named “Small Agency of the Year” in 2008 by The Holmes Report and recognized as one of the “Top Places to Work in PR” by PR News in 2009. Prosek received her MBA from Columbia University and is a frequent lecturer at leading business schools, including Columbia, and entrepreneurial and business groups. She also sits on the board of directors of the New York City Partnership for the Homeless. She lives in New York City with her husband Patrick and daughter Scout.

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