Army of Entrepreneurs

Create an Engaged and Empowered Workforce for Exceptional Business Growth

 Army of Entrepreneurs

Author: Jennifer Prosek
Pub Date: February 2011
Print Edition: $18.95
Print ISBN: 9780814436967
Page Count: 224
Format: Paper or Softback
e-Book ISBN: 9780814416747

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Imagine the benefits to be gained from a pool of employees who act as if they own the business: greater motivation, increased productivity, and a supercharged desire to succeed. As a young entrepreneur who turned a small PR business into a highly successful, international communications firm, Jennifer Prosek has experienced first­hand the power of instilling an “owner’s mind­set” in every employee.

With innovation driving the new economy, your company’s people have never been more important. But old management models don’t truly encourage the entrepreneurial thinking needed for success. In Army of Entrepreneurs, Prosek presents an easy-to-follow action plan any company—large or small—can use to build a workforce dedicated to generating new business, creating breakthrough products and services, and sustaining growth.

With your own Army of Entrepreneurs™, every employee becomes a powerful force for growth within the organization. Filled with inspiring examples, this book shows you how to:

• Motivate, train, and reward your employees

• Provide everyone from interns to executives with the skills and support they need

• Evaluate and refresh the program over time for continuous results

• Initiate a simple but effective Commission for Life™ incentive program that gets every member of the team actively involved in generating new business

• Develop internal training programs that foster an owner’s perspective, with a focus on how the business works, where the profits come from, and how to identify new opportunities

Don’t go it alone. This clear, replicable roadmap is an invaluable guide for any business owner or manager. Turn to Army of Entrepreneurs to build your company into a thriving, recession-resistant organization.

Jennifer Prosek is the founder and CEO of CJP Communications, an award-winning international public relations and financial communications consultancy with offices in New York, Connecticut, and London. CJP was named an Inc. 5000 Fastest-Growing Company, has been recognized as one of the “Top Places to Work in PR” by PR News, and was named “Small Agency of the Year” by The Holmes Report. Prosek was named an “Emerging Power Player” by PRWeek magazine. She is a graduate of Miami University of Ohio and the Columbia Business School. Visit www.armyofentrepreneurs.com and www.cjpcom.com.

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