Recipe for Success

An Insider's Guide to Bringing Your Natural Food to Market

 Recipe for Success

Author: Abigail Steinberg
Pub Date: November 2015
Print Edition: $18.95
Print ISBN: 9780814436868
Page Count: 188
Format: Paper or Softback
e-Book ISBN: 9780814436875

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Table of Contents


Foreword ix

Acknowledgments xi

CHAPTER 1: Your First Step 1

CHAPTER 2: Bringing Your Food to Market 7

CHAPTER 3: Locked & Loaded: From Concept to Retail Ready 17

CHAPTER 4: Distributors: A Necessary Partnership 35

CHAPTER 5: Shelf Space: How to Own Your Retail Shelf Space 67

CHAPTER 6: Brokers: What You Need to Know 95

CHAPTER 7: Trade Shows & Table Tops 115

CHAPTER 8: Free-Fills, Demos, Ads, & Discounts 125

CHAPTER 9: The Game Plan: Stay Small, Get Bigger, or Sell? 135

CHAPTER 10: The Summit: Crossing Over to the Mainstream Marketplace 151

Conclusion 161

Glossary 163

Index 171

About the Author 178

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